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How to lower your cost-per-click in Google Ads

Updated: Feb 25

Google Ads can be an effective way to drive traffic and increase conversions for your business, but it can also become expensive if you're not managing your campaigns effectively. One of the biggest challenges in Google Ads is managing your cost-per-click (CPC), which is the amount you pay each time someone clicks on your ad. In this blog post, we'll discuss some tips for lowering your cost-per-click in Google Ads.

Focus on Relevance:

One of the most important factors in determining your CPC is the relevance of your ad. If your ad is not relevant to the keywords you're targeting, you'll end up paying more per click. To lower your CPC, focus on creating highly relevant ads that are closely tied to the keywords you're targeting. This can improve your Quality Score, which is a key factor in determining your CPC.

Improve Your Quality Score:

Improving your Quality Score is critical to lowering your CPC. Quality Score is a metric that Google uses to determine the relevance and quality of your ads, keywords, and landing pages. The higher your Quality Score, the lower your CPC will be. To improve your Quality Score, focus on creating high-quality ads, using relevant keywords, and creating landing pages that are closely tied to your ads.

Use Negative Keywords:

Negative keywords are keywords that you don't want to trigger your ads. By using negative keywords, you can prevent your ads from appearing for irrelevant searches, which can help lower your CPC. To identify negative keywords, review your search term report and look for keywords that are triggering your ads but aren't relevant to your business.

Target Specific Locations:

If your business only serves a specific geographic area, it's important to target your ads to those specific locations. This can help reduce your CPC and improve the relevance of your ads. By using location targeting, you can ensure that your ads are only shown to users in your target area.

Test Different Ad Formats:

Different ad formats can perform differently in terms of CPC. By testing different ad formats, such as text ads, image ads, and video ads, you can identify the format that works best for your business and helps lower your CPC.

Use Bid Adjustments:

Bid adjustments allow you to increase or decrease your bids for specific targeting options, such as device, time of day, and location. By using bid adjustments, you can lower your CPC for specific targeting options that aren't performing well and increase your bids for targeting options that are performing well.

In conclusion, lowering your cost-per-click in Google Ads requires a focus on relevance, Quality Score, negative keywords, specific location targeting, ad format testing, and bid adjustments. By implementing these strategies, you can optimise your Google Ads campaigns, drive more traffic, and increase your ROI.

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