EducAd Consulting is a London-based company that provides bespoke and independent educational advice for private school applications and university admission placements. With experienced advisors and consultants, they offer comprehensive knowledge of the UK university and school placement systems. EducAd Consulting prioritises the child's potential and works closely with families at every stage of their academic journey. They provide unbiased advice on private school and university placements in London and throughout the UK.
Our team was tasked with reducing CPC and maximising conversion rates in EducAd Consulting's Google Ads campaigns. To reduce CPC, we optimised keywords, improved the Quality Score of individual ads, used negative keywords, adjusted ad scheduling, utilised ad extensions. Through our efforts, we were able to maximise EducAd's conversion rates, while reducing CPC, achieving over an 8x return on ad spend.